How to Create an Effective Crowdfunding Video for Your Startup

January 27, 2017 Melinda Stephan

By Hope Horner

 

Crowdfunding is not only a popular strategy for getting a product or startup off the ground, but also an increasingly viable one.

 

New legislation lets startups raise capital from the general public. Companies can now receive up to $1 million from non-accredited investors, prompting many businesses to enter the arena and, ultimately, attract more issuers. What’s more, equity crowdfunding companies like StartEngine make the process really easy for companies to raise money on their platforms, which has led to a big expansion in the space.

 

If you want to reach and inspire the crowdfunding community, video is a great medium. In fact, campaigns that utilize video pitches garner four times more funding than those that don’t.

 

Read the full article here.

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