What You See Is What You Get: Authentic Brand Videos Build Trust

December 12, 2016 Melinda Stephan

 

By Hope Horner

 

You were once an entrepreneur with a great idea. Then, you took that giant leap and turned your great idea into a tangible product or service. Now you want people to pay for it. The problem? Outside of your friends and family, no one knows who you are or why they should believe what you tell them about your amazing new product.

 

If it’s any comfort, your problem isn’t unique. As a three-time entrepreneur, I’ve faced this numerous times myself. Today, I help people overcome this obstacle — by harnessing the unparalleled power of video.

 

Building trust and credibility with potential buyers is absolutely critical to growing your business. While it doesn’t typically happen overnight, a well-made video can certainly kickstart the process.

  

Read the full article at HuffingtonPost.com.

 
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